Elevate Your Hospitality Experience with BSG.
From concept to execution, we help hotels, resorts, and F&B businesses unlock their full potential with expert services
About BSG
BSG Hospitality is a leading hospitality consulting and service provider offering 360° solutions to hotels, resorts, and F&B outlets. With deep industry insights and a results-driven approach, we help hospitality businesses thrive in today’s competitive landscape.From brand development and recruitment to digital marketing and revenue management — we offer tailored strategies backed by real-world experience.
Get in Touch and Take Your Business to New Heights
Our Services
Brand Selection & Affiliation
Choosing the right brand for your hotel is a critical decision, and we are here to guide you through this complex process. We provide comprehensive support in navigating the myriad of hotel brands and franchises available in the market. Our experts conduct a thorough analysis of your property's potential, location, and target audience to recommend the perfect brand fit. This service includes detailed assistance with the affiliation process, ensuring a smooth transition and favorable terms. By helping you select the ideal brand, we aim to maximize your hotel’s profitability and secure a strong competitive advantage.
Third-Party Hotel Management
For hotel owners seeking a professional team to handle day-to-day operations, we offer comprehensive third-party management services. We take full responsibility for all aspects of hotel management, from staff supervision and guest services to financial oversight and maintenance. Our professional management team implements proven strategies to optimize performance and increase operational efficiency. This service is designed to boost guest satisfaction ratings, leading to higher occupancy and repeat business. By entrusting your property to us, you can be confident in its ability to deliver a healthy bottom line and protect your investment.
Hotel Brand Representation
We act as your dedicated liaison, promoting your hotel to a global network of partners, travel agencies, and corporate clients. Our team leverages extensive experience with prestigious international brands to build valuable partnerships on your behalf. This strategic promotion ensures your property gains maximum visibility and credibility within the industry. We work to secure profitable relationships and bookings, allowing you to focus on delivering an exceptional guest experience. Ultimately, our service strengthens your market position and drives a sustainable increase in revenue.
Feasibility Study & Market Research
Before you commit to a new hospitality project, it’s crucial to understand its viability, and our feasibility studies provide just that. We conduct in-depth market research to deliver a clear, data-driven picture of your project's potential for success. Our analysis includes a detailed assessment of market demand, the competitive landscape, and financial projections. We deliver comprehensive data and insights that empower you to make informed, strategic decisions about your investment. This service mitigates risk by identifying potential challenges and opportunities, ensuring your project starts on a solid foundation.
Pre-Opening Support
A successful grand opening is the result of meticulous planning, and we provide expert pre-opening support to ensure a seamless debut. We guide you through every stage of the launch process, from initial planning and concept development to recruitment and marketing strategies. This service includes setting up operational systems, establishing brand standards, and coordinating with various vendors and suppliers. By providing a structured roadmap and hands-on assistance, we ensure all aspects of your hotel are ready for guests on day one. With our comprehensive support, you can be confident in a strong, successful launch that sets the stage for long-term growth.
Hotel Operations Consultancy
We optimize your hotel’s performance by meticulously reviewing and refining every aspect of your operations. Our team conducts a detailed analysis of your current processes to identify inefficiencies and areas for improvement. We then develop and implement tailored solutions designed to boost efficiency, enhance guest satisfaction, and increase profitability. This hands-on approach ensures your staff is trained on best practices and that your operational procedures are streamlined. By partnering with us, you can transform your operations into a well-oiled machine, driving sustainable success.
Restaurant Consultancy
We help you create a winning culinary concept and operational strategy that stands out in a competitive market. Our experts assist with everything from menu development and kitchen layout to staffing and cost control. We conduct a thorough analysis of your market to ensure your concept resonates with your target audience. Our support also extends to staff training, ensuring your team is equipped to deliver exceptional service and a memorable dining experience. With our guidance, you can build a restaurant that not only thrives but also becomes a local destination.
Hospitality Recruitment & Strategy
Finding the right people is key to delivering exceptional guest experiences, and we specialize in connecting you with top-tier talent. We develop a strategic staffing plan tailored to your specific needs, ensuring every position is filled with a qualified candidate. Our recruitment services extend beyond simply finding staff; we focus on building a cohesive and motivated team that aligns with your brand's values. We handle the entire process, from candidate sourcing and screening to interviews and placement. By partnering with us, you can be confident in having the right team in place to drive your success.
Hospitality Training &
Development
We empower your staff with the skills and knowledge they need to excel in their roles and elevate your service standards. Our customized training programs are designed to address the unique needs of your property, covering everything from front desk protocols to food and beverage service. We use engaging and interactive methods to ensure a lasting impact on your team's performance and attitude. By investing in your staff's development, you are investing in your hotel's reputation and long-term success. Our training programs boost morale, reduce turnover, and create a culture of excellence.
Revenue Management &
Distribution
We implement smart, data-driven pricing strategies and optimize your distribution channels to maximize your revenue. Our team analyzes market trends, competitor pricing, and historical data to ensure your rooms are sold at the best possible price. We manage your presence across various online and offline channels, ensuring you reach a broad audience while maintaining rate parity. Our goal is to increase your RevPAR (Revenue Per Available Room) and drive a higher return on your inventory. With our expertise, you can take the guesswork out of pricing and focus on your core business.
OTA Management
Managing your presence on Online Travel Agencies (OTAs) like Booking.com and Expedia can be time-consuming, but we handle it all for you. We expertly manage your listings, ensuring they are optimized with compelling descriptions, high-quality photos, and competitive pricing. Our team monitors your reviews and responds to guest feedback, protecting your online reputation. We also analyze your performance on these platforms, making strategic adjustments to increase visibility and bookings. By entrusting your OTA management to us, you can save time and drive more business through these essential channels.
Sales Representation
We act as an extension of your sales team, actively promoting your property to key markets, including corporate clients, tour operators, and event planners. Our representation drives new business and builds lasting client relationships on your behalf. We develop and execute a targeted sales strategy to increase your market share and secure valuable contracts. Our team attends industry trade shows and networking events, ensuring your property is top-of-mind for potential partners. With our professional sales representation, you can expand your reach and fill your rooms with profitable business.
Sales & Marketing Plans
A cohesive strategy is essential for attracting and retaining your ideal guests, and we specialize in developing targeted sales and marketing plans. We begin with a deep dive into your brand, target audience, and competitive landscape to create a strategy that is both effective and unique. Our plans outline specific campaigns, channels, and timelines to increase your market share and brand recognition. We provide a clear roadmap for your marketing efforts, ensuring every initiative is aligned with your business goals. With our guidance, you can build a powerful brand and a loyal customer base.
Digital Marketing &
Online Presence
In today's digital world, a strong online presence is non-negotiable, and we build a powerful one for your hotel or restaurant. Our digital marketing services include search engine optimization (SEO), social media management, and paid advertising campaigns. We craft compelling content and engaging visuals that enhance your visibility and drive direct bookings. By optimizing your online channels, we ensure your brand is easily discoverable by potential guests. Our data-driven approach helps you connect with your audience and convert online interest into reservations.
Hotel & Restaurant Branding
A memorable brand identity is the foundation of a successful hospitality business, and we specialize in creating one that resonates with your target audience. We work with you to define your unique brand story, values, and vision. From logo design and color palettes to brand voice and visual identity, we build a cohesive and compelling brand. We ensure every touchpoint—from your website to your guest rooms—reflects your brand's promise. With our help, you can create a distinctive brand that stands out from the competition and builds emotional connections with your guests.
Hotel Website Development
Your website is often the first impression a guest has of your property, and we design and build high-performance sites that captivate visitors and drive direct bookings. Our websites are visually stunning, user-friendly, and optimized for both desktop and mobile devices. We integrate seamless booking engines and engaging content to convert visitors into paying guests. Our development process ensures your site is not only beautiful but also fast, secure, and optimized for search engines. By investing in a professional website, you can increase your direct bookings and reduce reliance on third-party channels.
Hotel Photography &
Videography
In the hospitality industry, visuals are everything, and we produce stunning photography and videography that showcases your property in the best possible light. Our professional team captures the unique atmosphere and key features of your hotel or restaurant, creating a powerful and lasting impression. We understand the importance of high-quality visuals for your website, social media, and marketing materials. These captivating visuals help you tell your brand's story and entice potential guests to book with you. Our services are an investment in your brand's image and a key driver of bookings.
Technology Integration &
Optimization
We help you implement and optimize the right technology for your property to streamline operations and enhance the guest experience. Our team assesses your current systems and recommends solutions that improve efficiency, from property management systems (PMS) to point-of-sale (POS) software. We assist with the integration process, ensuring all systems work together seamlessly and your staff is properly trained. By leveraging modern technology, you can automate routine tasks, gather valuable data, and provide a more personalized experience for your guests. Our solutions are designed to make your property smarter and more competitive.
Meet the Team
Mr. CA Suraj Daivajna
Managing Director – Accosphere
Suraj is a seasoned leader in finance and accounting with years of experience in both US and Indian GAAP frameworks. His expertise extends to diverse financial facets like budgeting, forecasting, and risk management, making him a valuable asset for any organization aiming for financial optimization and global compliance. Suraj is on-board BSG as a Financial Advisor.
Adv. Ameya Salatry
Founder – Legal Minds
Bijoy Sengupta
Founder & CEO
Over 20 years in the hotel industry. Ex Marriott, FRHI, Accor & RateTiger. Brings Expertise in Hotel Management, Pre Opening, Revenue Management, Sales & Marketing
Abhijit Verekar
Investor | Co-Founder
20+ years in consulting. Founded Avero Advisors - ERP Consultants for Governments in USA. Tech, Process & Infrastructure Expertise.
Amrita Sengupta
VP Human Resource – CricHeroes
Consulting HR
Drives HR strategy and plays a pivotal role in enabling BSG to seamlessly manage complex HR operations. From talent acquisition and employee engagement to policy development and performance management, she ensures that HR processes are aligned with organizational goals. Her expertise fosters a productive work culture, supports strategic growth, and enhances the overall employee experience at BSG Hospitality.
Mr. CA Suraj Daivajna
Managing Director – Accosphere
Suraj is a seasoned leader in finance and accounting with years of experience in both US and Indian GAAP frameworks. His expertise extends to diverse financial facets like budgeting, forecasting, and risk management, making him a valuable asset for any organization aiming for financial optimization and global compliance. Suraj is on-board BSG as a Financial Advisor.
Adv. Ameya Salatry
Founder – Legal Minds
Legal Minds focusses on holistic service to all of its clients, drawing upon the multidisciplinary expertise in the areas of contracts, corporate affairs, real estate, commercial, banking & business finance, regulatory, licensing, technology & Intellectual property laws.
Shiva Sharan
CEO & Creative Head – Strobe Works | Premium Marketing & Branding
Shiva heads Strobe Works, and is BSG’s wholesome 360-degree partners that bring the excellence of Ideation, execution, platform selection, and results. Strobe Works delivers services like Branding & Strategy, Campaign Ideation, Performance Marketing, Experiential Marketing, Creative design and Social Media Marketing
Amit Kushwah
Co-Founder – Grafez.com
Amit heads a team of seasoned professionals and has delivered services to over 190 customers and completed over 250 projects. The team specializes in Digital Marketing, OTA Management, Website Development and SEO & Google Profile Optimization and Content Strategy.
Aditya Kushwah
Brand Analysist
Aditya specializes in decoding brand potential and crafting strategies that elevate market presence. With a sharp eye for design, positioning, and audience behavior, he transforms insights into impactful branding solutions. His expertise spans brand audits, competitive analysis, and creating identity systems that resonate with target audiences. At Grafez.com, Aditya ensures every brand not only stands out but also communicates its story with clarity and purpose.
Ms. Pranali Alkari
Recruitment Executive
With a MBA in Finance & HR, Pranali is responsible for day-to-day recruitment tasks and coordination with clients.
Ms. Vaishnavi Hage
Recruiter
Joined BSG as an intern after completing her MBA in HR & Finance. Vaishnavi, rapidly progressed to independently manage specific recruitment tasks related to the hospitality industry.
Chef Birendra Singh
Head – Restaurant and Kitchen Consulting
With over 25 years of experience in the restaurant industry, Chef Birendra is a key contributor to BSG’s Success.
Sushmita Naik
Founder – Daksh Training
Learning & Development Consultant
Sushmita provides comprehensive soft skills training tailored to colleges, corporates, and hospitality firms. Recognizing the growing need for structured learning and development, Daksh, expanded its role to include L&D Consulting for Hospitality Businesses, helping organizations elevate service standards, enhance team dynamics, and build training programs that drive long-term success.
Gaurav Joshi
Founder – Genuine Mantra
Industry Agnostic Training Consultant
With over two decades in the hospitality industry in India and abroad, Gaurav brings on-board a seasoned approach to core trainings to our clients.
Prabhjyot Singh
Nextgen Protech - IT & Infrastructure
Prabhjyot heads a team that delivers IT related services like Hardware, Networking and Surveillance.
Legal Minds focusses on holistic service to all of its clients, drawing upon the multidisciplinary expertise in the areas of contracts, corporate affairs, real estate, commercial, banking & business finance, regulatory, licensing, technology & Intellectual property laws.
What Our Clients Say
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Working with BSG was a game-changer. They streamlined our operations, trained our team, and boosted our visibility across OTAs. We saw results in less than 3 months!
Ankit Sharma
GM – Serenity Resort, Udaipur
BSG helped us rebrand and relaunch our boutique hotel with a stunning website, new menu, and optimized online presence. Couldn’t have done it without them.
Neha Patel
Owner – Casa Mare, Goa
The professionalism and expertise of the BSG team is unmatched. Their digital team alone helped us achieve a 70% rise in direct bookings.
Rahul Mehta
Director – Pine View Hotels
Frequently Asked Questions (FAQs)
All You Need to Know Before Partnering With Us
Our Vision & Mission
Our Vision
Our vision is to provide the highest level of consulting services to hoteliers, helping them to create memorable experiences for their guests.
To leverage our deep hospitality knowledge to create transformative hotel experiences, maximizing value for our clients and shaping the future of the industry.
Our Mission